The pandemic, and all the requisite sheltering-in-place that has accompanied it, has apparently driven up sales of a motley array of items: beans, puzzles, yeast, face masks, stationary bikes, inflatable pools in the warmer months, and, as it gets colder, outdoor space heaters. But the looming threat of an airborne virus coupled with all the time spent at home has also made many of us acutely aware of what we’re breathing in as we’re doing all that baking and puzzling—and keenly interested in figuring out means of making it better. Not to mention that many of the activities that we do from the 2020 touch my yarn i will slap you so hard even god won’t be able to find you sweatshirt of our homes, like, say, that aforementioned baking with a gas stove, can actually be the source of some of the issues with the air.
While the side project started for practical, money-making reasons, it’s now completely rooted in creativity. As she began building a following on Instagram, her pieces became increasingly more bold and playful. “On Instagram, people are drawn to things that are visually striking. Your eye automatically notices something that’s brightly colored or that has a high contrast,” she says. Instagram isn’t the 2020 touch my yarn i will slap you so hard even god won’t be able to find you sweatshirt place where the demand for her work has been noticed and picked up; stars such as Kim Kardashian West, Rosalía, and BbyMutha have all worn her spunky pieces too. “I was not expecting [Kardashian West] at all,” says Porter. “Her team reached out and bought some pieces. Now, I’m getting a lot of sales in L.A.”