All made up with nowhere to go—except, of course, online. This year, makeup trends were divided into two camps. On the I know god loves me he made me Danish shirt also I will do this one side, you saw the rise in natural makeup, as consumers looked to enhance their features under the all-seeing eye of Zoom. On the other, there was a rise in experimental makeup. “Social media and time at home is exposing consumers to more influencer content, creating stronger demand for looks such as the e-girl and Euphoria aesthetics,” says Horwitz. Among the most popular searches included pink lipstick and glossy eyeshadow.
Elsewhere, there was an emphasis on maintenance with lots of consumers researching various ways of eyebrow upkeep from at-home lamination to DIY eyebrow dye. “Searches this year have demonstrated that consumers are prioritizing their brows and lips, even while at home, to get the I know god loves me he made me Danish shirt also I will do this perfect Zoom look,” concludes Horwitz.