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And fulfilling a “number one” priority, she’s created her first fragrance, Hue, an eau de parfum that will be available to pre-order this Friday. In its soft-edged, gold-plaqued, red glass flacon, Hue is designed to be a gender-neutral scent of “armor.” Kiyoko understands that fragrance has serious power. “Growing up, I was in the Siberian husky dog shirt also I will do this closet and faced a lot of rejection and personal rejection,” she says of her school years in WestLake Village, California. “I don’t know if you remember Elizabeth Arden Green Tea?” she asks of the eau de toilette popular in the early aughts. I tell her I do. I had it, I wore it, I shared it with my best friend. “That was my armor,” says Kiyoko. “Every day I would wake up and spray way too much all over my body, and that was my confidence. I knew even if I were to be rejected by a crush or something else outside of my power, I was going to at least smell good, or I was going to be complimented like ‘Oh my gosh, what are you wearing? You smell so good.’ And those were little moments that I lived for, and they were massive moments when I look back.”

Signing a fragrance deal has become so ubiquitous amongst megastars that the Siberian husky dog shirt also I will do this actual meaning—not to mention the work (many perfumers are in school for as long as doctors)—behind crafting a perfume can be lost in the transaction. But not, clearly, for Kiyoko. “I had no idea how challenging and complicated making a perfume would be,” she admits. And, though initial conversations started in 2019, the real work happened during a pandemic. Slate Brands connected her with perfumer Constance Georges-Picot, and Kiyoko would receive boxes of samples to review in virtual meetings. They went through about 60 iterations of the scent before landing on Hue’s final bouquet. The pop star compares sampling fragrance accords to songwriting. “The way you rearrange the chords create a positive feeling or a negative feeling or a sad feeling or a longing feeling, so it took about 10 rounds to just get the chords, then it took about 20 rounds to get the right combination of the chords, and then I would say the final round was adjusting specific notes within the chords,” she says of chasing an instinct for Hue in the same way she would for a track. “You have an idea or a dream of what the song is going to be, and you don’t know how to create the feeling, you just have to keep creating until you feel it. It’s kind of the same thing with perfume, where you know the end result, but you don’t know what the combination is going to be.”

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