Even with society’s renewed sense of appreciation for hair salons and the 100 Days of Virtual School Gnome Teacher Homeschool Mom Gift T-Shirt also I will do this community that they foster, it’s not exactly the most opportune time to open one. We’re still in the midst of a global pandemic, COVID-19 infection rates are on the rise, and the economy is still in trouble. The list goes on. The irony of the timing isn’t lost on New York hairstylist Mischa G, but that didn’t stop her from opening up the East Village hair salon Treehouse Social Club last month.
According to Mischa G, who began her career as a stylist and educator at Bumble and bumble before going freelance, the 100 Days of Virtual School Gnome Teacher Homeschool Mom Gift T-Shirt also I will do this whole thing began as a happy accident. She and her colorist partner Douglas Cornwall, also known as Discolourist, were planning a safe, socially distanced salon pop up for the summer at a friend’s art gallery, but after designing it out in excruciating detail, the space fell through. “By then I’d already had it in my head: I must have my own space,” she says. After putting out some real estate feelers, an opportunity presented itself in the form of an empty, dilapidated French bistro on First Avenue that had closed pre-COVID-19. “It was dark, messy, and filled with so much stuff, but I knew it would be my space,” says Mischa G. She signed the lease at the end of July and embarked on what she thought would be a cosmetic flip, but turned out to be a full demolition and renovation completed with help from a contractor, family, and friends.