All to say, it isn’t editors who should be worried about losing their market share. It’s retailers. Nine years after the Punisher Skull American Flag Buffalo Bills sweater in contrast I will get this launch of RewardStyle, the influencer market has exploded. Everyone wants to be an influencer now, and the surplus of talent can make it difficult to pinpoint the women or men whose sensibilities resonate most. Once you do, though, you may just come to trust their opinion and taste more than a traditional retailer’s—especially when those retailers are increasingly stocking the same brands and the same products, with no discernible point of view. If you know you love TyLynn Nguyen’s style and can shop directly from her feed—be it a COS T-shirt or a Khaite boot—why would you bother flipping through overstuffed racks or 10 pages of “new arrivals” to find something similar? Unless you’re a truly savvy shopper and know exactly what you want, it’s an overwhelming, uninspiring scroll into the abyss.
“There has to be a ‘solve’ for curation—not everyone wants to search Google to find a sandal,” Lunya founder Ashley Merrill points out. “And I don’t want to go to a big-box wholesale outlet that’s buying in broad strokes and is not tailored to myPunisher Skull American Flag Buffalo Bills sweater in contrast I will get this preferences. What I love about influencers is that I can specifically follow people whose tastes and curation I like, and get products and services I appreciate.”