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Nguyen has worked with Net-a-Porter and commercial brands like Mango, but it’s when she’s partnering with independent labels and driving traffic to their direct websites that she fills the Seattle Seahawks 2020 NFC west division Champions signatures sweatshirt also I will do this role of a “retailer.” At Lunya, Merrill has notably declined to partner with large department stores, mainly to avoid competing with them for online sales. Instead, she and her team are putting that money toward thoughtful partnerships with a small group of influencers. “Influencer partnerships at Lunya have generally been born organically, with us leaning into relationships grounded in true fandom,” she says. “We want authenticity in our ambassador crew. Typically, these relationships start with an influencer posting about us, and then us building on that relationship.”

Seattle Seahawks 2020 NFC west division Champions signatures sweatshirt

Smilovic is trying out an interesting new approach at Tibi. After the Seattle Seahawks 2020 NFC west division Champions signatures sweatshirt also I will do this pandemic hit in March, she chose to exit most of her department stores to focus on independent boutiques and influencer partnerships instead: “This spring, we’re working with an influencer in a whole new capacity. She’s a stylist who has cultivated a group of followers who seek her out for her distinct, honest viewpoint, and we will essentially be treating her as if she was a boutique,” Smilovic explains. “She can basically buy from us at wholesale and sell it to her clients as if she were a retailer, without four walls. COVID really made us think, Why would we look at wholesale in such a limited capacity? If many of the department stores won’t survive, maybe this is a new model we should explore.”

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