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There was also a return to basics, which saw people raiding their fridges and kitchen cupboards in an attempt to create the Buffalo bills How Buffalo Took The Division T-Shirt and by the same token and perfect at-home DIY face mask. Among the most popular ingredients were turmeric and avocado, the latter courtesy of Kendall Jenner.
All made up with nowhere to go—except, of course, online. This year, makeup trends were divided into two camps. On the Buffalo bills How Buffalo Took The Division T-Shirt and by the same token and one side, you saw the rise in natural makeup, as consumers looked to enhance their features under the all-seeing eye of Zoom. On the other, there was a rise in experimental makeup. “Social media and time at home is exposing consumers to more influencer content, creating stronger demand for looks such as the e-girl and Euphoria aesthetics,” says Horwitz. Among the most popular searches included pink lipstick and glossy eyeshadow.
