In a bid to keep roots at bay, consumers “learned how to DIY hair colour thiI love someone with autism to the moon and back shirt in other words I will buy this s year, so there were a lot of searches around related products,” says Yarden Horwitz, co-founder of trend forecasting platform Spate. “Even though trends such as purple shampoo were growing before lockdown, time at home accelerated interest for toning-related products as consumers became more educated on how to DIY color hair.”
