I rerouted the Baby Yoda Witch Hug ACE Hardware Happy Hallothanksween Shirt and I love this shipments I could to my apartment, and our landlords and vendors have said they’re willing to work with us on payment terms. Fortunately, Hero Shop has a loyal Instagram following, and clients use our Stories and DMs as a way to shop. So I’ve prioritized posting and am trying to make our Stories more engaging now that I don’t have the advantage of meeting clients in person. I’ve also made sure that all of the inventory—from a $15 art book on Henri Rousseau to a $945 tie-dye Elder Statesman sweater—is available on our website and that cozy sweatshirts have pride of place on the homepage. In the very recent past, like last Friday, e-commerce played second fiddle. Now, it’s imperative.
I have no idea if this will work. I have no idea what Hero Shop will look like in three weeks, let alone three months. Maybe the Baby Yoda Witch Hug ACE Hardware Happy Hallothanksween Shirt and I love this business will pivot and we’ll become online retail geniuses. More likely, it’ll be a haul. What buoys me are the online purchases already made by friends who know how much any sale counts right now, even if they don’t have anywhere to wear that La DoubleJ dress. And a few clients have reached out now that I have posted on Stories that cute new Ganni look, sending heart eyes and saying they can’t wait to try it when we’re open again. I politely asked if I could send it to them sooner. Emily Holt owns Hero Shop, a women’s specialty store with two locations in the Bay Area. During the shelter-in-place order, a portion of sales will benefit the San Francisco-Marin Food Bank. Use code HERO2020 for 15% off at checkout.